CrossFit Generation will be celebrating its 10 year anniversary of coaching CrossFit classes and 9 years as a gym in 2017.  The evolution of our gym during the past 10 years has seen many positive changes in locations, programming, programs offered and coaching staff.  CFG has grown and flourished into a complete fitness facility with our ever-growing and ever-changing community of athletes and we are always thinking of ways to build the brand that is CrossFit Generation.

With that said, we are excited to reveal our new branding and business, lead by the letter “G.”  We wanted to have a sharp, sleek, and professional presence with an athletic feel and CFG member, Andrew Emerick, designed exactly what we wanted. The “CrossFit Generation” logo has changed on the door of the gym and the website, helping us to carry the logo throughout our physical and digital presence.

We have also adjusted our official business name to, “Generation Fitness & Athletics.”  Our facility offers MUCH more than just our CrossFit programs and this adjustment helps us to build the community and drive the CFG message around functional fitness to even more people.  CFG has become a complete fitness facility and this change lets it brand itself by offering the most quality and professional fitness and athletic programs in the area.

Keep your eyes peeled for a batch of new gear available on the new Generation store, which you can expect to see early next week and a revamped website in the coming months.

We hope you are excited about our new look as we are!

– Barry